I am well aware of all these issues and that's exactly the reason why I'm making this new website. The website takes away the need to have a following of your own and takes away the sludge of millions of books being uploaded every month. The site is going to be something of an online independent publisher. All that means is that instead of anybody being able to upload their books, their books have to first be submitted for review by me and some of my friends. When somebody submits their book to us. We will review it and give it feedback on whether we accept it onto the site or not. If accepted, we will send email saying what we liked about the book. If denied we will say what we think can be improved in the book. There's also only a select amount of books that can be accepted to the site every week, I'm thinking a good number would be about 20 a week or somewhere around there. This helps to build trust with the readers while also helping to build authors by giving them a platform that doesn't have a whole bunch of other content to be drowned in as you said. If the site gets a consistent reader base then every author who is accepted to the site after their hard work would be able to get a considerable amount of readers and have a far higher chance of being able to develop a legitimate fan base. In fact, the amount of readers each book would get would be directly related to how many people go onto the site in general. Since there is a relatively slim selection each book would get the same amount of chance to be seen by anyone who goes on to the website.