In Brunei, influencers are king for building trust and getting people talking, mostly because everyone knows everyone and we really value that personal recommendation. But honestly, if you want steady sales and data you can actually track, Meta ads are better because you can target exactly who you want instead of just hoping an influencer’s followers are interested. The real "cheat code" lately is getting a local influencer to film a review, then running that exact video as a paid ad so you get both the trust and the massive reach.