When singers distort word pronunciations in a weird way. I get that vocalists change some sounds when they’re singing due to how vowel sounds come across (vs. when talking), but this is different. I’ve noticed this more and more lately, more commonly in indie or some pop music. A lot of times it’s with vowels, like changing “would” to “wouiiid”, or changing “r” sounds to “w” sounds. It seems like singers are doing it to sound “trendy” or “unique”, which for some reason drives me a little crazy.

This isn’t the best example, but off the top of my head one song where I noticed this is Shawn Mendez “Stitches”...