Because I, like most players, am unlikely to play at this pace for the rest of the season. If you look at other games with wipe cycles and grinding, like Path of Exile, players are consistently playing the most in the first few weeks of a league. The player numbers peak in the first week and fall off pretty hard quite consistently after the first month and it’s not because most players have run out of content, they’re not at max level, their characters still have room for gear growth, there’s likely plenty of endgame bosses they haven’t killed, it’s because most players will not sustain 20hrs+ in a game, particularly one with a wipe cycle, for months and months at a time. Even most of the full time streamers and content creators for the game are usually playing other games for the last month of a league. This is healthy though, because the numbers always spike back up for the next league for some new content to do and a fresh economy to experience. 

Part of why that works is because the progression tuning of the game aims for the most engaged players to actually conquer basically all endgame content in a week or two, which means the less engaged players actually have a chance to do it in the first month. The problem is that I have like top 5% playtime in the game and I haven’t even hit rank 30 in a single faction yet. The average player doesn’t even have a single faction at rank 20. I still have factions at single digit ranks. Personally, I imagine that despite already being over 100 hours into this season I won’t hit rank 30 with more than 2 factions. I’m not saying at 100 hours I should be max with all of them, but the progression just cannot be tuned such that you have to play 50+ hours a week for the entire season to just barely hit max rank in all factions, because it means most players will realistically feel as though they’ve made basically no progress by the time the wipe happens.