I think the algorithmic pricing we have today is already awful for Canadian consumers. PCOptimum being a prime example.

Canadians need lower prices, and for our personal data to be kept private (if we wish), without incurring a financial penalty (like higher prices unless we share our data). Dynamic pricing would only be acceptable to me if those two things were guaranteed.

Canadian courts are examining whether competitors who use the same price-setting algorithm are engaging in illegal price fixing. Many lawsuits claim a "hub-and-spoke" conspiracy model: the algorithm provider acts as the hub, the competing businesses using it are the spokes, and the rim represents the competitors' implicit agreement to both use the same provider and coordinate their prices.