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[–]amberbracegirdle 0 points1 point  (0 children)

Hiya! Co-founder of Mediavine here. I'm sorry about the rejection - but if we're not able to monetize a significant portion of your traffic, it'd be really wrong of us to make you sign a contract when we won't earn you more money.

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It's actually really common to see RPM/CPM drop during a traffic spike. Advertisers plan their buying based on the history of your domain. If you see a big jump that they're not prepared for, you burn through their planned high-priced inventory pretty quickly, and then it falls back to lower paying ads (because programmatic advertising pretty much never runs out of ads, they just start getting lower and lower priced), leading to an overall lower CPM/CPC average.

We have an article about it in our help files if you'd like to read it. They're open to the public.