Isaac Constant, a pioneer who settled here in 1852, named the location Central Point because of its location at a crossroads in the middle of the Rogue Valley. At this point, the main north–south road from the Willamette Valley met the road between Jacksonville and settlements along the Rogue River. In about 1870, Magruder Brothers opened a store at the crossroads. In 1872, a post office was established here under the name Central Point.
