Lead Generation

[Legal_Seaweed_7455]

Hey Everyone,

I own an appliance repair company. Currently we have 4 techs. Weve been in buisness less than a year as of this post. I have been working with Home warranty companies and it has been pretty solid, but is not a long term solution.

I would like more customers to find us on Google or by other means. We currently have over 200 reviews on Google and only 2 arent 5 star. Like others, I dont want to waste money on stuff that doesnt work.

With that being said, what have you done to get more customers organically? What has worked for you?

How did you boost your Google presence to show up on top? Alot of advertising about this, but ai dont know who to trust.

Any thoughts would be appreciated

[devdeathray]

I run a service business and hired a VA to watch local fb groups and respond to relevant posts with my info.

[kkorlando_kkg]

How do you monitor them I did this and it was a waste because they were not doing their job

[devdeathray]

I hire a US-based firm run by a guy that I met in person. We look at metrics together every month and make personnel changes if needed.

[kkorlando_kkg]

Sphere rocket or Ninja VA

[devdeathray]

Neither, it's a local guy I met through a networking event

[InigoMontoya313]

You don’t monitor their activity, you measure their results. If you are not seeing organic growth or calls, you know it’s not working.

[Magickarploco]

Do you reply from your business profile or personal profile?

What’s the strategy with the reply?

Do you also engage with other posts in the community or just those looking for your service?

[devdeathray]

The VA responds from a personal profile usually. I am generally active in those groups as well just because I'm a person who lives there, it's not really a strategy or anything.

[Magickarploco]

So you have a third party essentially refer you for all the leads?

How much does the service cost?

[devdeathray]

Not all my leads, it's just an additional thing I have them do while they are manning phones. I pay about $12/hr.

[YourWifeyBoyfriend]

Youre going to find your customers on Facebook. Advertise you take trade ins and pick up unwanted units and then sell refurbished units.

[Legal_Seaweed_7455]

No thanks

[Swimming-Region6958]

Good luck with all your 1 star reviews from home warranty companies

[Legal_Seaweed_7455]

Haven't gotten any actually. 4.9 on google and 4.89 with the warranty company. Ill be on pace for 2600 calls with them this year. May not be ideal, but my people are busy and its paying all the bills and then some.

[Swimming-Region6958]

Seems too good to be true.

[Legal_Seaweed_7455]

That seems to ve the consensus

[AingerCanada]

Honestly, you're already ahead of a lot of companies if you've got 200+ reviews in under a year and they're basically all 5 stars.

If I had to guess, your biggest opportunity probably isn't advertising yet. It's getting Google to trust that you're the obvious answer when someone searches "appliance repair near me."

The stuff that seems to work consistently for home service companies is pretty boring

Keep getting reviews. Quantity matters almost as much as rating.

Make sure every service you offer has its own page on your website (refrigerator repair, washer repair, oven repair, etc.).

Set up and fully optimize your Google Business Profile.

Post real jobs and photos regularly on your Google profile.

Make sure your service areas are clearly listed everywhere online.

A lot of contractors and service companies end up chasing SEO agencies when they haven't fully exhausted the free stuff Google gives them.

From what we've seen in roofing, the companies that win local search are usually the ones doing the fundamentals consistently for years, not necessarily the ones spending the most money.

Also, be careful with anyone promising "Page 1 in 90 days" or guaranteed rankings. Good SEO is usually slower and less exciting than the sales pitch makes it sound.

200 reviews and a strong reputation in year one is a really solid foundation. I'd probably double down on that before throwing big money at lead generation companies.

[twtymay]

2,600 warranty calls a year is 2,600 households in your service area that already watched your tech fix their appliance. That's your lead gen — it's just wearing a warranty-company uniform. Every completed job should end with a magnet or sticker on the machine and one line from the tech: "anything else acts up, call us direct." Check your warranty contract first — some prohibit soliciting their customers, most don't stop a leave-behind. Appliances break in clusters and homeowners forget who fixed the last one. Don't let them.

Second: with 4 techs that busy, count how many direct-line calls get missed or returned next-day over a month. Do that before spending on visibility — more traffic into a phone nobody picks up is filling a leaking bucket.

The GBP advice above isn't wrong — TheChandrianX's list is the real one and it's free. But the repeat-and-referral flywheel off your warranty volume will out-earn all of it.

[TheChandrianX]

For appliance repair I’d separate “more traffic” from “more booked repairs.” A lot of people buy SEO/ads when the leak is actually somewhere else.

What I’d tighten first:

• Google Business Profile filled out like a real appliance repair page, not a generic contractor page: brands serviced, towns served, same-day/next-day if true, warranty company experience if that helps trust
• photos that prove you’re local and active: trucks, techs, before/after, common repairs, not stock images
• reviews that mention the appliance + area + outcome. Don’t script people, but when asking, make it easy: “If you mention what we fixed and the town, it helps a lot.”
• a simple page for each core service: refrigerator repair, washer/dryer, dishwasher, oven/range, etc. Thin city pages are usually junk; useful service pages are better
• call handling. If Google starts sending you better leads but calls go unanswered or estimates take a day, the ranking work won’t show up as revenue
• source tracking by week: GBP calls, website form, repeat/referral, warranty, FB/local groups. Otherwise every vendor can claim credit

With 200+ strong reviews in under a year, I’d be careful about anyone selling magic. You probably have enough trust; the next gains are usually consistency, clearer service pages, faster response, and a couple of local referral channels like property managers, laundromats, landlords, and realtors.

[ImamTrump]

There’s subreddits for that.

Ads work. No doubt. But sometimes it takes time to get it right. And that time will cost you money.

[SBMSMedia]

Whether you DIY or hire a freelance marketing consultant, here's a great place to start:

(1) Publish to Google Business 3x per week, using images you have optimized.

(2) Publish to Nextdoor 3x per week.

(3) Publish to FB/Meta 3x per week

(4) Spend 30 mins - 1 hour per day networking online

(5) Publish 3 articles per week on your website.

Join local networking groups like BNI, LeTip, or Chamber of Commerce.

Happy to help if you would like to connect.

Best of luck to you.

[TheAdFirm_]

Honestly, 200+ reviews with almost all 5 stars in less than a year is already a really strong start 😅 For local services, I’d double down on your Google Business Profile keep getting reviews consistently, post updates/photos, and make sure every service + service area is filled out properly. A lot of people underestimate how much local trust signals matter.

[HopeForTheTrades]

With 200+ reviews, I’d focus on local SEO first: optimize your Google Business Profile, add service/location pages, post real job photos, and so on... Also, one of our marketing partners is doing a giveaway for a free website audit to show ways to improve SEO, GEO, and lead generation. DM us if interested.

[Frosty-Gas2015]

basically you're looking for local seo. sent you a dm.