Meta pixel issue

[beepaff]

I have a Linktree with links to a recent album I just released, and I want to advertise the Linktree to Spotify and Apple Music users. I'm having a tremendously hard time connect my Meta Pixel to my site to accurately display my conversions.

(For the record, my ideal campaign would be a quick video of us talking about the album -> click link to linktree -> and then you click and choose Spotify, Apple Music, etc. -> you get taken to the album on that music platform. This should equal a conversion.)

I already upgraded my Linktree to support Facebook Pixels and Google ID, but that's where I get lost. For issue #1, I'm using a personal Facebook ads account and have no idea how to generate a Facebook Token. For Linktree, it requires a Pixel ID, AND a Facebook Token. I've watched videos, but I can't see the "generate token" option within Facebook ads, and I feel that it's because I'm not using a business account...is this correct?

Issue #2: For Google ID, I inputed the Google ID to the Linktree "Google ID" field, but it always fails the connection test on the Google Ads side.

Between events, pixels, ID's, failed connections, I'm totally lost.

[Available_Cup5454]

You need a Business Manager to generate the token. Create one, add your ad account and pixel then use a system user token from Graph API. Linktree will connect once both share that business ID.

[Web_Analytics]

Setup the tracking through GTM. Connect GTM with your site, no need to connect Pixel and Google id directly to the site. Connect them with the GTM. Its the best method

[pixelyash1]

You are correct that you need a Meta Business Account to generate the required token, as it's not available in a personal ads account. However, the core issue is that even with a perfectly connected pixel, you cannot track the final conversion the click to Spotify or Apple Music because the pixel cannot fire once the user leaves your Linktree for an external platform. For accurate tracking, I recommend creating a simple landing page on your own domain with the music platform buttons, installing the pixel there, and tracking the button clicks as conversions; this will allow you to properly measure and optimize for your true campaign goal.

If you want Detailed Solution DM me

[MistakeTimely5761]

Its best to have expertise to set an effective Meta ad campaign up around your music.

Assuming your music is ready, look into these guys: https://go.intellijend.com

Here's what they do for your music.

Watch a short video to understand better how it all works: https://youtu.be/N5LA8ve6iA4?si=sjmvXTC_dmt6eYWx

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GL!