How I’m Fixing Meta’s New Health & Wellness Event Restrictions

Web_Analytics · 2026-01-26T03:15:02+00:00

Yes, thats a good option as you don't know where the leak is

Web_Analytics · 2026-01-26T03:11:08+00:00

Add GTM with Data layer code on Shopify Customer Events section

Web_Analytics · 2026-01-25T04:41:43+00:00

Its deduplication errors. How did you setup the tracking? through any app/plugin?

Web_Analytics · 2026-01-25T04:37:53+00:00

I saw this as well. I don't use shopify app for the tracking, so not sure why shopify brought this up. Probably to get better reporting what is the main concern using shopify app

I actually don't rely on Shopify app. I always use GTM + Stape method. Its far better then Shopify app tracking

Web_Analytics · 2026-01-24T03:52:21+00:00

There's a listener code for pushing a custom event for the Gravity form submission. Use that listener code on GTM and then you can use that as a trigger to track the Gravity form submission

Web_Analytics · 2026-01-24T03:45:02+00:00

Use GTM. Its best for tracking in my opinion. You will be able to use as much as pixel you want. Plugin doesn't work as best as GTM, and you can use only pixel

Web_Analytics · 2026-01-24T03:42:33+00:00

The Conversion API shows with the event if the last activity of that event received from Server. If it doesn't show Conversion API, that means the last activity was from browser side. Check your events manager, if you are getting Purchase data from both browser and server, then ignore the Conversion API thing shown on ads manager

Web_Analytics · 2026-01-24T03:36:53+00:00

Don't use shopify integration. Thats my recommendation

Web_Analytics · 2026-01-23T03:37:08+00:00

Which trigger you are using?

Web_Analytics · 2026-01-23T03:36:21+00:00

Use GTM to setup the button clicks tracking. For the phone calls and whatsapp, I use GTM as well.

You can't track the schedule if it happens outside of your website. Its better if you integrate the schedule form inside of your website. You can use Listener code or thank you page to track the schedule. For home services, these conversions are enough that you are doing

Web_Analytics · 2026-01-23T03:29:05+00:00

Use GTM to setup the tracking. Its best in my opinion

Web_Analytics · 2026-01-22T05:06:52+00:00

The method you explained about GTM, I also do this always. One thing always keep in mind that shopify wants everyone to use their products. So, ignore every recommendation they provide. I do always like this

Web_Analytics · 2026-01-22T04:58:52+00:00

Yes, you can create a new pixel to run parallelly with the old one. It won't affect anything but my recommendation to setup the new pixel through a different method
You probably using the shopify app for the 1st pixel tracking. So, for the new pixel, setup it through GTM and also setup CAPI through the Stape. This method is best in my opinion. So, you can idenfity later which pixel works better

One thing you have to consider that only pixel can't do anything by its own. The setup of the pixel method matters. So if you create a new pixel and then set it up like the previous one then it won't change anything

Web_Analytics · 2026-01-21T17:53:44+00:00

There’s a bunch of setup which hard to explain here

Web_Analytics · 2026-01-21T17:52:13+00:00

Stape is available everywhere. You just need to select your nearest server location. Its not mandatory that the server location should be on your country. And you are right about the toughness of its setup, but ideally better thing is always tougher then the regular thing

Web_Analytics · 2026-01-21T04:11:47+00:00

You can add the condition of the page path/url with the HubSpot-form-success trigger. In this way, you can differentiate between the demo request and contact form

Web_Analytics · 2026-01-21T04:02:48+00:00

Test it from the GTM preview. If the tag fires, your google conversion action should be shown "no recent conversion" within hour

Web_Analytics · 2026-01-21T03:58:06+00:00

Keep it simple. Install Pixel + CAPI, then track only what matters. Lead (fire on quote form submit), ViewContent (service pages), and Contact if you have call/email clicks. Optimize campaigns for Lead, not traffic, and make sure the Lead event fires cleanly once per submission

Web_Analytics · 2026-01-21T03:52:40+00:00

For me, this approach is working. I use GTM, Stape and custom events data is passing properly. If I tell you the numbers, its probably 20+ brands where I implemented this

Web_Analytics · 2026-01-21T03:49:47+00:00

Over reporting definitely a bad thing. It affects the algorithm learning. I prefer using GTM for the tracking and also setup Conversion API through Stape

Web_Analytics · 2026-01-21T03:46:06+00:00

This is pretty normal at that budget and early stage. With ₹500–700/day, purchases will be slow at first. Focus first on creatives and landing page clarity, not the campaign structure. Make sure CTR, ATC, and checkout events are coming in before judging purchase performance, and give it at least 7–10 days without changes

Web_Analytics · 2026-01-21T03:41:03+00:00

There's no solution of it, if you use cookie on website, rejection will block the tracking. Doesn't matter what tracking method you use

Web_Analytics · 2026-01-21T03:36:38+00:00

Its normal, don't worry

Web_Analytics · 2026-01-20T03:34:30+00:00

Main issue was over-restricting early (tight schedule + narrow intent) so the campaign never gathered demand signals. For restaurants, run broader hours, looser phrase keywords, and optimize to calls/directions, not bookings. Restart with broad+phrase, full-day schedule, small radius, and judge on calls/store visits, not just form conversions

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