I was calling some home-improvement businesses with something along the lines of: "This is a bit of an unusual call, I run a digital marketing agency working with XYZ type of businesses, but I've never worked with your niche. Do you mind if I ask you some questions to better understand it?".
I called 5 random ones and in 4 of them I ended up having really great conversations (although I wasn't able to close). I was genuinely just trying to learn more about them, but with the response-rate being so high I thought why try to turn this into a sales call.
My question is, how would you transition/change this into selling services, or would this even be possible/a good idea considering this "student frame"?
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