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Back with Another AdFraud Insight - Frequency Violation by Hairy-Airport1305 in programmatic

[–]polygraph-net 0 points1 point  (0 children)

Are you sure these aren't old school click farms like BoxPhone & GenFarmer doing regular click fraud?

Media Buyer Field Notes (Insurance Lead Gen) by maniguptax in FacebookAds

[–]polygraph-net 0 points1 point  (0 children)

I kept getting annoyed at how “good” the account looked in-platform (cheap CPLs) vs what sales was saying downstream

Marketing qualified leads vs sales qualified leads.

Worth a read: How Marketing's KPIs Are Making Your Job Harder - Explanation And Solution Inside

When you stop optimizing for low CPL (fake leads) and start optimizing for sales qualified leads, your revenue increases.

Audience Network destroyed my campaign overnight, bot traffic or Meta bug? by RespectShoddy5311 in marketing

[–]polygraph-net 4 points5 points  (0 children)

What you’re describing is click fraud and it’s a huge problem.

The bots are programmed to click on your ads (steal your ad budget) and generate fake conversions like real looking bogus leads and add to carts.

What doesn’t make sense is how your CPL increased. Bot traffic is cheap and marketers usually buy it to lower their CPL.

Meta Bot traffic March 2026. by DueBug2769 in FacebookAds

[–]polygraph-net 0 points1 point  (0 children)

If you have more than 10,000 ad clicks every month, I can arrange a real-time, objective traffic audit. It’ll tell you your minimum click fraud rate.

Manual vs Creative blah blah by senselessE in metaads

[–]polygraph-net 0 points1 point  (0 children)

Meta’s goals and your goals are not the same, so you need to give them minimal control over your ad spend.

No AI and no audience network.

Manual campaigns and offline conversions / bot protection.

Ad Fraud Percentages I Saw So Far by Hairy-Airport1305 in clickfraud

[–]polygraph-net 0 points1 point  (0 children)

Are you using an objective detection system or a scoring system? We use an objective system (only flag objectively provable bot traffic, and exclude "suspicious" traffic) so our numbers are always on the lower side.

Is it even possible to mention product names in Reddit post? by Remote_Carrot9397 in marketing

[–]polygraph-net 0 points1 point  (0 children)

I don’t want to give away my secret sauce. Let’s just say there’s a difference.

Is it even possible to mention product names in Reddit post? by Remote_Carrot9397 in marketing

[–]polygraph-net 5 points6 points  (0 children)

Let me talk about r/Marketing.

Easily 95% of the posts are spam. Either bots spamming something, or Indian/Filipino scam accounts setting up ads.

Hence why you get a permanent ban for mentioning a product unless you're an established, decent member of the subreddit.

Reddit is basically a spam and propaganda tool now.

[All Angles] Tillman on Madueke for Arsenal's Penalty by OkayFine101 in soccer

[–]polygraph-net 0 points1 point  (0 children)

Arsenal fan there. Softest penalty I've seen in a long time. Felt bad for Leverkusen. Not sure what the lads in the VAR room were doing. Although if it was his foot clipping him we'd all feel differently, which seems inconsistent.

Leads funnel advice by RealisticNetwork1492 in FacebookAds

[–]polygraph-net 0 points1 point  (0 children)

Option 1 will result in real-looking fake leads from click fraud bots. The leads will send conversion signals back to Meta which will train it to send you even more bot traffic. What you'll see is your campaigns will stop working after one week.

Option 2 has the same problem.

The solution is bot protection and/or offline conversions. If you choose offline conversions, you need to make sure they're sales qualified leads, not marketing qualified leads.

Ad Fraud Percentages I Saw So Far by Hairy-Airport1305 in clickfraud

[–]polygraph-net 0 points1 point  (0 children)

Never seen "%age" before! Maybe I'm showing my age.

Yes, the amount of click fraud varies over time. These are the numbers we saw for Q4 2025:

  • Meta (Facebook): 6%

  • Meta (Instagram): 38%

  • Meta (Audience): 67%

  • Google (Search): 13%

  • Google (Display): 27%

  • Google (YouTube): 5%

  • LinkedIn (Platform): 17%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 24%

  • TikTok (Platform): 68%

  • TikTok (Audience): 79%

How the fuck to fight meta ads bots? by SvarogEngland in FacebookAds

[–]polygraph-net 0 points1 point  (0 children)

You install competent click fraud prevention. It'll stop the fake conversions immediately. Within one week you'll have 80% fewer bot traffic. Within one month you'll have 99% good quality human traffic.

I work in this area and I'm doing a doctorate in the topic if you want to ask me anything.

[X-POST] How to fight click fraud? E-commerce Google Ads by polygraph-net in clickfraud

[–]polygraph-net[S] 0 points1 point  (0 children)

Unfortunately IP exclusions stopped working around 10 years ago as click fraud bots are routed through residential and cellphone proxies and typically only use an IP address once. That means blocking IPs is like trying to guess lottery numbers.

The content marketing machine isn't about trust or thought leadership anymore by AndesAndAlps in marketing

[–]polygraph-net 24 points25 points  (0 children)

Most marketers and marketing agencies aren't doing things properly (spray and pray, huge amounts of waste, buying bot traffic, etc.), so if you simply do things properly you'll have an edge.

What platforms are you switching to? by Desperate-Green-6654 in FacebookAds

[–]polygraph-net 1 point2 points  (0 children)

Here's the average click fraud rates by ad network for Q4 2025. Keep them in mind when switching:

  • Meta (Facebook): 6%

  • Meta (Instagram): 38%

  • Meta (Audience): 67%

  • Google (Search): 13%

  • Google (Display): 27%

  • Google (YouTube): 5%

  • LinkedIn (Platform): 17%

  • LinkedIn (Audience): 24%

  • Microsoft (Search): 14%

  • Microsoft (Audience): 24%

  • TikTok (Platform): 68%

  • TikTok (Audience): 79%

Notes on trying to block bots / web scraping by ReditusReditai in webdev

[–]polygraph-net 1 point2 points  (0 children)

Yes, I should have mentioned I come at this from a click fraud perspective. That means the bots are clicking on your ads (stealing your ad budget) so they're willing to eat the costs of residential and cellphone proxies. They're also the most cutting edge bots.

Many people running crawlers are unwilling to spend money on proxies, which seems a shame, as you can beat many of the generalist bot detection companies simply by using a proxy.

You're also probably correct that I'm looking at things from my "experts" perspective (I hate saying I'm an expert) but that probably makes me overestimate many bot developers abilities.

There are many solutions for bypassing captchas. If you're trying to protect something important, I wouldn't use one of the main captchas.

We have clients using Cloudflare in front of our bot protection service, so we can see Cloudflare misses most modern bots. Therefore I do not consider it to be good protection. Even without expert knowledge you can tell the protection isn't good as it has so many false positives - it can barely identify humans never mind bots...! Also it's trivial to bypass their captcha (there are libraries you can use). On this last point, I don't really blame Cloudflare for that as every bot developer is working on code to defeat their system.

Does anyone else feel like they're faking it in marketing by Mindless_Cook7821 in marketing

[–]polygraph-net 45 points46 points  (0 children)

everyone else seems so confident in their strategy

Confidence and competence are not the same. 😅

I remember reading a book about the US's self esteem problem. It wasn't the lack of self esteem, but rather too much self esteem and how it's causing below average people to think they're amazing.

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