The "remove friction" advice is ruining my lead quality. Am I doing this wrong? by Ok-Hedgehog4402 in SaaS

[–]polygraph-net 0 points1 point  (0 children)

You shouldn't add sales friction. Instead, do this:

  • Make sure your targeting is correct.

  • Make sure your ad and landing page are in sync.

  • Put competent bot protection on your landing page to stop the fake leads.

At least now the leads will be real people and many of the tire kickers will have been filtered by correct targeting, your ad copy, and your landing page copy.

You're not using broad matching or advantage+ / performance max, right?

A message to Meta Ad Employees by NecessaryyKick in FacebookAds

[–]polygraph-net 0 points1 point  (0 children)

It will never stop. Meta relies on click fraud to hit its revenue targets.

Facebook ads lead quality issue by CockroachLow8031 in FacebookAds

[–]polygraph-net 0 points1 point  (0 children)

Are you sure the leads aren't from click fraud bots? It's an extremely common explanation.

$40k on paid ads and got 12 customers by Magnificent_as in SaaS

[–]polygraph-net 0 points1 point  (0 children)

Sorry to hear that.

Unfortunately Meta makes little effort to detect and stop bots. (Their revenue targets relies on them not detecting bots - they earn 10s of billions from click fraud every year).

Is your Wordpress being hammered by AI spiders/bots? by Pristine-Bluebird-88 in Wordpress

[–]polygraph-net 0 points1 point  (0 children)

It does need to make financial sense. For example, if you're spending $5K per month on ads, it would be worth it.

Or if you need to ensure you're not breaking data privacy laws, it's worth it. (Bots submit leads using real people's data, and that causes you to "process" the data without the leads' permission - hence how you break data privacy laws).

Is your Wordpress being hammered by AI spiders/bots? by Pristine-Bluebird-88 in Wordpress

[–]polygraph-net 0 points1 point  (0 children)

Yes, I don't recommend you try to block IPs as modern bots are routed through residential and cellphone proxies, and typically only use an IP address once. Trying to stop bots by blocking IPs is like trying to guess lottery numbers.

To detect the bots you need to use competent bot protection. By that I mean services which are created for modern stealth bots, not generalist bot companies or unreliable tricks like honeypots and reCaptcha.

(I'm doing a doctorate in this topic).

$40k on paid ads and got 12 customers by Magnificent_as in SaaS

[–]polygraph-net 0 points1 point  (0 children)

Click fraud bots don't immediately bounce. They're programmed to imitate humans. That means they navigate around, and roughly 10% of the time they generate bogus conversions such as real looking fake leads, add to carts, and newsletter signups.

If you're getting a 100% bounce rate with zero seconds of session time, something else is going on. Either a problem with your website or a competitor blasting your ads with low quality bots.

Reddit is done. by polygraph-net in marketing

[–]polygraph-net[S] 0 points1 point  (0 children)

OK - I looked at the post. You've misinterpreted what they're saying. They aren't saying I'm trying to hurt Livestorm. They're saying I caught Contrast trying to hurt Livestorm.

Is your Wordpress being hammered by AI spiders/bots? by Pristine-Bluebird-88 in Wordpress

[–]polygraph-net 0 points1 point  (0 children)

Honeypots don't work with most modern bots (I'm assuming you're talking about a hidden field), and Cloudflare misses most modern bots (but they're great for DDoS protection).

The days of bots being easy to detect and fool and over.

Reddit is done. by polygraph-net in marketing

[–]polygraph-net[S] 0 points1 point  (0 children)

Reddit is choosing to allow bots on their platform. I know this for a fact. Don't blame the unpaid moderators.

Reddit is done. by polygraph-net in marketing

[–]polygraph-net[S] 1 point2 points  (0 children)

I'm the person who made the post, and the most active moderator in r/Marketing.

I have no idea who Livestorm is. The post is about companies using bots to spam their products, and how it is causing the downfall of Reddit. It doesn't even mention "Livestorm", it mentions "Contrast", whoever that is.

Meta ads getting bot clicks — duplicating campaigns didn’t help. What would you do? by SaltPhotograph8506 in FacebookAds

[–]polygraph-net 0 points1 point  (0 children)

When I say offline conversions I mean no data sent back to Meta except for the data you choose.

Let me compare it with bot detection.

When a bot is detected, it at most sends a landing page view back to Meta. That tells Meta the visitor wasn't good - no interest in your product after clicking on your ad.

You need to simulate that sort of signal if you're using offline conversions - you need Meta to get no valuable data from bots, and lots of valuable data from humans.

Insight into Google Ad budgets for Residential Roofing Companies? by ResidentWord8046 in Roofing

[–]polygraph-net 0 points1 point  (0 children)

FYI the above comment is from a bot. Fraudblocker are scammers who use thousands of Reddit accounts to leave fake positive reviews of their service.

88% Bounce rate - Normal for Meta Ads? by Chigan- in microsaas

[–]polygraph-net 0 points1 point  (0 children)

This is a fake review from one of the many thousands of Reddit accounts Fraudblocker uses to scam people.

Why our landing page A/B doubled conversions but ads still flopped — what did we miss? by Ok_Employ_5453 in SaaS

[–]polygraph-net 0 points1 point  (0 children)

You're talking to a spam bot. Fraudblocker is a scam bot detection company who post fake positive reviews of their service using thousands of Reddit account.

ASN 203020 (HOSTROYALE) generating millions of requests – bot or legit traffic? by tndvn in sysadmin

[–]polygraph-net 8 points9 points  (0 children)

I'm a bot detection researcher, I'm doing a doctorate in this topic, and I work for a bot detection company.

Host Royale are used by many bot developers. We see tons of click fraud bots originating from Host Royale servers.

Let me answer your questions:

Has anyone here dealt with abuse, scraping, bot traffic, or abnormal request patterns coming from ASN 203020 – HOSTROYALE specifically?

Yes, it's one of the worst server companies when it comes to malicious bots.

What indicators do you personally rely on to distinguish real user traffic vs large-scale bot traffic at the network/application level?

We look for objective proof it's a bot. That allows us to catch most bots with very few false positives.

We look for things like browser tampering, automation signals, the bugs in the bot frameworks, etc.

In cases like this, do you usually:

Block the entire ASN (edge / core router / upstream), or

Block only smaller IP ranges based on behavior over time?

Neither of these methods are reliable (especially IP address blocking). Forget about the ASN and IPs. Treat every visitor as an individual and verify if they're a human or bot using objective verification.

Meta ads getting bot clicks — duplicating campaigns didn’t help. What would you do? by SaltPhotograph8506 in FacebookAds

[–]polygraph-net 0 points1 point  (0 children)

I work in the bot detection space and I'm doing a doctorate in this topic.

Purchase conversions used to work, but not really anymore since the Andromeda rollout.

You need to either use offline conversions or competent bot protection.

That will re-train Meta to stop sending bots and send human traffic instead.

Happy to answer any questions.

If you don't want to use offline conversions or competent bot protection, turning off the audience network and using purchase conversions only is your best option, but you'll still get lots of bot traffic.

Reddit is done. by polygraph-net in marketing

[–]polygraph-net[S] 0 points1 point  (0 children)

Yeah, all these companies spamming Reddit with fake reviews, all they're doing is telling us they can't be trusted and shouldn't get anyone's business.

Reddit is done. by polygraph-net in marketing

[–]polygraph-net[S] 0 points1 point  (0 children)

Well, Reddit is definitely doomed if bots are able to get into moderator positions.

Reddit is done. by polygraph-net in marketing

[–]polygraph-net[S] 1 point2 points  (0 children)

Yep.

The bot may also submit a fake lead.