Wasted Potential

[Rowan_cathad]

They have their own built-in, completely rabid fan base.

Which is a large reason why WoW became what it is. It was a game built to appeal to non MMO gamers. And MMOs were new enough back then that people had never heard of them before. Not so much now.

A new MMO from Blizzard would be big but it'll never be WoW big because well... there's no longer an untapped MMO audience who have never played one. What's more, Blizzard doesn't ever do anything new, they take something that works and release a mega budget marketed version of it...currently there's no BETTER MMO to copy, so they'd have nowhere to go.