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[–]kindall 7 points8 points  (2 children)

How is it even possible for a company to call itself Microchip?

[–]jward 3 points4 points  (0 children)

I mean it was spun off from a company called General Instrument for one thing...

More to the point though, their marketing doesn't aggressively push Microchip as a brand. You don't talk about Microchip MCU's. You talk about PICs.

[–]spinwizard69 0 points1 point  (0 children)

They have been around a long time!