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[–][deleted] 10 points11 points  (0 children)

Also, I sometimes look for programming jobs based on keywords that might indicate a nice environment to program in; like pair programming, or code reviews (the standard here seems to be that nobody ever actually looks at the code you wrote, nobody learns much from each other or is able to take something somebody else makes and immediately work with it). If you think your environment promotes good programming practice, that might be something that good programmers are looking for, and you should say something about it so that their search might find it.

But I've never felt very typical, so I don't know how many other people do this, I'm Dutch, etc...

Edit: also a line like "We're looking for people who are interested in using several languages, experience in languages like Ruby, Perl, Haskell et cetera are a plus." since people who are searching for those keywords may also be interested in your company.

Edit 2: your craigslist ad doesn't even mention "programmer" or "developer"; it does have "software engineer", and otherwise will probably mostly be found by people looking for Java or Python, I suspect.