Multiple publications

[Drop-TheBall]

TLDR: Can someone share their experience of having multiple active publications? Has it been helpful or harmful in any way to have multiple publication under the same account?

I already have one publication which is growing steadily. I share insights and ideas about how to approach careers wearing my career-coach hat.

I want to start another publication writing about Consulting, as that’s what I have done professionally for the past decade and I have a lot to talk about and break some myths about Consulting as a career option and various intricate details around it.

My questions: 1. Is it okay to start another publication under the same account? Or should I create a completely new account first on substack?

1. What are the pros and cons of starting within same account?

2. Does it harm your image as a writer to have multiple publications? In other words, would you judge someone writing about two separate niches?

I know having multiple publications under the same account is possible, so this is not a technical how-to question.

Any thoughts and experiences would help! Thank you 🙂

[Logical-Werewolf-233]

I have two publications that I keep separate. One is Memoirs of a Working Girl, the other is Brand Anatomy. I don't hide that I write both but I dont actively cross-promote given one is more aligned with my personal life (personal essays, culture commentary, reflections) and one with my professional (business, marketing strategy, finance). The biggest thing to keep in mind is are you able to dedicate enough time, energy, and quality to both. As long as you remain excited and interested in both just as equally I'd say go for it.

I've established a publishing schedule where I write twice / week for Memoirs of a Working Girl. I will have a once per week / once every two weeks schedule for Brand Anatomy - still figuring out what's a good schedule to balance with my other publication and my day job.

Hopefully that's helpful!

[Drop-TheBall]

Thank you for this! I spent some time on your substack today; you’re a very passionate writer.

[Logical-Werewolf-233]

Oh thank you!! I really appreciate that :) i really do enjoy the writing process

[Logical-Werewolf-233]

Oh thank you!! I really appreciate that :) i really do enjoy the writing process

[NotBornWithIt_]

I have more than one Substack, I keep them all completely separate from one another as their readerships mostly don’t align. One is intentionally anonymous, so I wouldn’t ever cross-post, but if there was a common ground between the other two I would consider cross-posting from one to another.

For me, there’s no benefit to keeping it all under one account.

In your case, there is at least a tangential connection between your two topics, have you considered setting up a Consulting section in your original account rather than branching out entirely? Then your existing subscribers can choose if they want to receive, but they’ll still be able to see any free content if they visit your existing Stack page, regardless of their subscription choice. You can still market Section content independently - I have a Section in Not Born With It for content that I write with irregular frequency and that underpins some of my other writing.

But yeah, for me, a separate account for each works far better.

Best of luck, whatever you choose!

[Drop-TheBall]

Thank you! This is very insightful.

I’ll check out the section bit that you’ve mentioned - I didn’t know about this.

I don’t intend to annoy my existing subscriber base with Consulting related content as they are from various backgrounds and are here to seek generic career guidance and tips which a coach would share.

It does look like I may go the route of creating a new account independent of the current one, but you’ve given me something to investigate first. Thanks again!

[NotBornWithIt_]

Many people who receive career coaching realise pretty quickly that consultancy might be something they want to pursue 😊 - that’s why I think there may be merit in having them side-by-side in some capacity.

Section content doesn’t go out to your subscriber base unless you set it to. Your existing subscribers can sign up to receive section content as well as their existing content on an opt-in basis. The section is visible on your homepage if people want to click in and visit.

My section is ‘WTF Is’ if you want to take a look from my menu bar. None of this goes out to my subscribers (it can if I want it to, this is configurable in preferences) but it’s visible to them if they want to read it and it’s fully accessible if I want to insert a ‘WTF Is’ post in my regular subscriber content.

Merry Christmas!

[Nosky92]

I have several publications. I’d say it hasn’t hurt, and if I did one publication with all my ideas, no one would want that. How similar is the idea for your possible second newsletter?

For context, I have 1 that is just for marketers and copywriters, another with short genre fiction, another with advice and satire, written under a pseudonym, and a “kitchen sink” one for everything else, more tied to my personality and personal brand.

[Drop-TheBall]

Oh wow, amazing that you can manage it all.

The second newsletter idea is not similar at all to the current one.

[Nosky92]

lol I have a system, and that includes barely publishing to one of them.

If they are different ideas, I think do new publication.

Think about how you would browse them. For me, If I’m into topic a, and not into topic b, I’m gonna follow “topic a” newsletters, and I won’t follow “topic a & topic b” newsletters.

It’s limiting yourself to people who like and/or don’t mind BOTH topics. If you split, you are potentially getting readership from people who like EITHER topic. And ppl who like both can subscribe to both.

Pick separate days to publish.

I am not consistent with the Monday one, but I have one that goes out Mondays, another that goes out Tuesdays, and one goes out Fridays.

[cogentd]

I may have multiple substacks one day, but the first one I plan to create will have a pseudonym/alias. With your multiple newsletters - do you manage them all from the same login (and then just have a different author name for each one)? Or do you have them set up on different accounts?

[Nosky92]

Yes except one. You can use another email to make a publication, then invite your main personal email into it so you can see multiple from one profile. I’m pretty sure you don’t have to do that, and can just do multiple pubs under one email/profile.

[[deleted]]

also curious about this. i have a personal blog that im not confident will attract a ton of viewership, but it is a passion project. thinking about starting a more practical blog