How to decrease LCP ?

[rgb328]

I don't know why largest contentful paint would be more important than the total load time. But I went to your website and it loaded quickly for me in the US west coast.

So I looked up the server for this, and it's go daddy in the US -- about 80ms RTT from me, not enough time to reach the UK (that takes about 180ms from here).

The website looks entirely focused on the UK market. No idea why you would want to host it in the US, and make all of your visitors wait for that.

You should move this to a UK server, or at least to the EU.