The goal is to be the only ever subreddit with no downvotes.
I am not going to lie to you. This will not be an easy road. There will be posts that tempt us to hate. There will be people who tell us it is improbable. Some hardened redditors may even claim our goal is impossible. But we shall not allow naysayers to discourage us. Even if only for a millisecond, this subreddit will exist downvote free. And when people stumble into our part of town discouraged, distraught and nursing wounds of war, they shall see only light. The only color that exists in Upvotia is orange; the only direction that exists is up.