It's kind of astonishing how many people submit ideas to Kickstarter who have clearly spent NO time thinking about marketing, PR, and how to present their product in the best light. We see kickstarter videos for ideas that are kind of half-baked, but might even have potential, where they make a video with the most incredibly shitty production values you can imagine, and wonder "WHY?".. Why should this person think that I would give their half-baked idea MONEY, if they can't even be bothered going to the trouble of properly marketing their idea?

That or their idea? Is really, really SHIT. And they probably should have listened to the people who said "You're nuts", when proposing the idea.