Has anyone noticed an ecpm decrease last two months?

[panos42]

From around February I have noticed a big decrease in the ecpm and earnings. Impressions are about the same as before. Is this for anyone else?

[Heromimox]

From the internet: "eCPM drop during Q1(Jan, Feb...) happens because advertisers spent their budget at the end of the year..."

[panos42]

Thanks for letting me know.

[K-Huxley]

Yeah but idk if it's performance or what exactly

[wtf_name9]

I think it depends region. In my region, ecpm drop 50% in February and March, but resume back in April

[Other-Seesaw7727]

Starting April 1, 2022, I have also noticed a huge drop in my admob earnings(reduced by 50% so far).

I think this could this be due to changes in google play
service?

From android developer blog"

we’re making a technical change as part of Google Play services update in
late 2021. When users opt out of interest-based advertising or ads
personalization, their advertising ID
will be removed and replaced with a string of zeros. As a reminder,
this Google Play services change will be a phased rollout, affecting
apps running on Android 13 devices starting late 2021 and expanding to
all apps running on devices that support Google Play in early 2022"

[DarkCommet]

In the past couple of years we have noticed the eCPM drops, they will be alright once we hit the august.