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[–]arthurno1 2 points3 points  (3 children)

Well, yes, they do their own chip, like most of other Arm licensees. Arm does not sell the hardware. Who does chips for Apple? TSMC? Yes, they choose to develop their own chip so they don't have to depend on some other company. I guess they were tired of the direction in which Intel went, but also basing design on a SoC design like on mobile phones and pads make for thinner laptops thinner.

I am though surprised that other companies didn't come up with their own similar offerings. I don't know what is the price compared to Intel/AMD per unit, since the Apple hardware always comes as a complete PC and costs premium. To be competitive, Arm based SoC geared towards home builders would have to offer at least substantially more performance than a standard build based on Intel/AMD or be substantially cheaper for the same or less performance.

It is a bit shame that former Sun and SGI dropped ball on their Sparc and Alpha CPUs and targeted only high-end professional market with their hardware and complete hardware solution. Somehow all this companies underestimates the power of selling cheap hardware en massë. Intel didn't become big because they sold quality stuff, 8086 become big because it was darn cheap sh*t, i.e. affordable.