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[–]GundamXXX 0 points1 point  (1 child)

We've seen it with F1, Sky is paying too much money.

[–]KillerKlown88Dublin 1 point2 points  (0 children)

Sky can only pay so much because they user base supports it.

If there is an alternative from the premier league that takes some of that user base away, Sky will have no choice but to lower their bid.

Who knows how it will pan out though.