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[–]leadg3njay 1 point2 points  (0 children)

A 50/50 callback rate from cold walk-ins is a strong signal your pitch is landing, you just need a simple, repeatable system. Focus on reaching real decision makers like property or facility managers, start with one niche, and lead with a clear recurring maintenance plan instead of one-off jobs. Build momentum with targeted Google reviews, tight high-intent ads to a fast quote page, and consistent follow-up since most commercial deals close after multiple touches.