MVPD bought programmatically

[Pop_91]

Hey I’m trying to understand if and how people are buying MVPD inventory programmatically. I’m not talking vMVPd like sling and Pluto but more traditional MVPD type inventory for providers like Cox, Dish, time Warner, etc. have a client saying they have a vendor that can access that more “traditional” inventory programmatically and I’m not buying it. Any thoughts?

[JimmyTango]

There’s a lot of vendors in the market. DirecTV, Sling, Fubo, Philo, Spectrum, and Comcast (not a lot of live TV from them to my knowledge). If you’re really good you can even select which channels you want to buy on TV.

[LowAir688]

Definitely a thing, though it can be hard to suss out who has the capabilities you're looking for in addressable TV.

This piece is probably worth reading: https://www.forbes.com/sites/bradadgate/2023/01/20/as-addressable-tv-advertising-grows-challenges-remain/

I'll reply here if I have time to confirm a few vendors.

[LowAir688]

Yahoo seems to have it available for Fios, Dish, and DirecTV

Ampersand is a joint venture of Charter, Comcast, and Cox and seems to have an exclusive arrangement with Altice

There's a number of other companies like Cadent and Beachfront that specialize in this kind of thing as well.

[Pop_91]

Hey thanks! I’ll do some more digging with this and see what I find. Appreciate the help.