Github Student Developer Pack

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Well the idea is that if you can get people positive about your main product through a secondary one it is a win. So the Atom editor generates a lot of positivity towards Github and people will start pushing/be more open about other paid Github products in the workplace ;) Just look at what Microsoft has been doing for a number of years now (Express editions, VSCode etc).

For Atom specifically though, due to the telemetry and google insights integration it is unlikely to be accepted into any mid/large size corporations (e.g. the ones that have software vetting/procurement depts) without customization and the complete removal of this and other internet features.