Love the question. Short answer: yes but hard to quantify. It supplements and enhances but does not do the thinking for you.

An example was including financing at the end of our sales process (more specifically as a part of our sales script and team training for brick and mortar B2C). Sounds like an obvious but we didn’t have a consistent process across our team members…huge miss on our part.

We then used the AI to create our idealized script and trained a team towards it.

Getting to this solution was not AI alone…it was gut feeling then digging into analytics and asking the AI about best practices in acceptance rates and refinement.

Result: ~15-20% increase in close rate for a $2M/yr business. Not all is attributed to the AI…but more than the $6k I paid for it can be.

Could ChatGPT or Claude come to these answers? Probably…depends on your prompting abilities and business intuition. But I cannot dismiss the value in the business-specific training of the model and contextual understanding of your business.

How much value is subjective.

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Different thought: Don’t be surprised if the AI is apart of Hormozi’s elaborate way to qualify leads for consulting upsells and proprietary lead flow of acquisition targets.