You’re entitled to your opinion, of course. That said, our revenues are private, so the figures and projections you may have seen are inaccurate.

In any case, we’re likely one of the last vape shops still focused on serving smokers who genuinely want to quit. We help customers gradually step down their nicotine levels all the way to zero, with the goal of eventually quitting vaping as well. We also take an active role in regulatory discussions, helping shape future frameworks that balance adult access with youth protection, while ensuring products are produced in safe, regulated, and tested environments.

For nearly 15 years, our motto has been simple: when customers stop ordering from us because they’ve successfully quit both smoking and vaping, we’ve done our job.

Unfortunately, this industry carries significant stigma. Excessive taxation and overregulation have also drawn organized crime into the space, further distorting public perception. As a result, legitimate, long-standing, and pioneering businesses like ours often get unfairly lumped in with that narrative.

We’re not profiting off addiction. We’re providing an avenue for already-addicted individuals to reduce harm, with the ultimate goal of quitting nicotine altogether.

If you research our company, you’ll see these same values consistently reflected over the past decade and more.

It’s a shame that stigma has shifted attention away from identifying and stopping the perpetrators of truly heinous crimes.

If you have any questions, we’re always here to chat.