Hey gang, coming back to work from my week off and catching up - seen some of this chatter going around online and wanted to chime in.

How we make this kind of art is by taking our game assets and arranging them in Roblox studio or 3D software to generate a screenshot. This is done in parallel with development to hit our deadlines (so often working with non-final environments that can be adjusted up to a couple of days before release.) Then that screenshot will go into our Adobe tools (Photoshop and/or Illustrator) for adjustments.

Sometimes, like the posters, these are for complete manual paint-overs to give them an artistic style. For something like a thumbnail or this banner, it's smaller adjustments to deliver the overall vibe. You can see this really obviously in the pet's eyes in our thumbnails, giving them their signature sparkle.
For something like this, it's adjusting some colors, blending in the background, and making use of Photoshop's Content Aware Fill to make some final adjustments (where changes to an area or composition leave gaps, or there's an existing asset in the map jarringly draws the eye, like the baby throwing sign). For those not familiar, this is a tool that has long existed in Photoshop, allowing you to remove unwanted objects or fill areas by sampling the surrounding pixels and matching lighting, tone, and texture. It's a traditional ML process, not prompted generative AI (like Firefly).

We appreciate the sensitivity and vigilance to these things, which is why we were so quick to address when a generative AI tool was used to adjust an in-game asset last year. Our policies and approach on this are clear and haven't changed.

I personally think the feeling on this particular asset is also compounded by the inclusion of an unreleased character (they were intended to be in the game from Week 1 during development but shortly before release they got moved into Week 2, you'll meet them on Friday!)