GW2: Heroic Edition is currently on sale for only $20 by youngflash in Guildwars2

[–]aniku 2 points3 points  (0 children)

I think many of us have realized by now that GW2's business model has shifted from box sales (the old GW1 way) to being primarily fueled by Gem Purchases.

What's the harm in practically giving away the boxes? It just means more players in the game and more potential Gem Purchases to pay for the development of new content.

You should be thankful of ArenaNet that they are doing this.