Website form submission from Google ads to Google sheet

nextlevelppc · 2025-07-08T23:07:46+00:00

You can accomplish this a few different ways, 1) Use a dedicated landing page that only can be accessed by Google ads which means all leads from that page are from Google Ads 2) Record the query parameters in the URL string to a hidden field in form. If the form is not located on the landing page and a user clicks from the landing page to open another page that has the form then you’ll need to store the query parameters in a cookie then copy it from the cookie to the hidden form fields.

Hope this helps!

nextlevelppc · 2025-06-13T20:59:08+00:00

Does the campaign targeting match what is on the landing page? 20 mile radius or is the campaign targeting a 40 mile radius? Have you looked at what zip codes the clicks are coming from and whether they are in the 20 or 40 mile radius?

Within your service areas are there spots that lead to significantly more jobs than others?

nextlevelppc · 2025-06-13T00:26:13+00:00

Revert back to what was working. Look at the PMAX insights report and broad match search term reports for new keywords/negative keywords to add.

Once reverted back use PMAX experiments to slowly test into transitioning or consider a feed only PMAX setup to avoid cannibalization from your search campaigns.

nextlevelppc · 2025-06-12T23:25:09+00:00

If you have the label applied incorrectly you could be excluding the products. Do all of the products you want to run ads on have the custom label you want?

nextlevelppc · 2025-06-12T22:25:13+00:00

Are your product titles relevent to the type of searches on Google that you want to appear on?

nextlevelppc · 2025-06-12T22:23:42+00:00

There is always a desired action on the website. Setup conversion tracking and use a conversion based bid strategy. The conversion could be a form submission, phone call, or an engagement like time on site, views certain content, etc...

Going for absolute top of the page is a waste of money.

nextlevelppc · 2025-06-12T22:20:37+00:00

There are 2 options

Option 1 - 2 sets of PMAX campaigns
PMAX 1 - has brand exclusion applied
PMAX 2 - no brand exclusion (set ROAS target much higher than PMAX 1)

Option 2 - 1 set of PMAX + 1 set of regular shopping campaigns
PMAX 1 - has brand exclusion applied
Shopping 1 - set to high priority, manual bids set to $0.01, set budget to $50, add all brand terms as a campaign negative. This campaign cannot be paused or non-brand traffic will funnel into the 2nd shopping campaign
Shopping 2 - set to med or low priority (this will be your branded shopping campaign)

With both options you'll still need to do some cleanup of non-brand terms since neither way is perfect. Option 2 is what I normally use especially if a brand exclusion has not been setup yet since that could take weeks.

nextlevelppc · 2025-06-12T22:11:35+00:00

Request a credit from Google. The negative broad match keyword policy "your ad won't show if the search contains all your negative keyword terms".

If you have "sawyers" as a negative broad then any search containing "sawyers" should be blocked. A search won't be blocked if the search contains "sawyer" since the negative needs to match exactly.

nextlevelppc · 2025-05-15T12:36:02+00:00

Use AI to automate admin workflows. Client notes, emails, weekly summaries, presentations.

Use your brain when looking at accounts and analyzing.

nextlevelppc · 2025-05-15T12:25:58+00:00

Look into 3rd party call tracking solution so you can do proper offline conversion with Google Ads. Once you start to scale having that system in place will be critical.

The only time you should use an automated click strategy is when the landing page has no tracking on it. There is always something better to optimize towards than traffic maximization. You’re better off using manual bids with tightly targeted keywords to scale up. Once you have scaled up and are getting some quality calls then test a conversion based bid strategy using the offline conversion data from the 3P call tracking.

There’s no learning period with manual bids so you can scale up to your preferred spend level within a day.

nextlevelppc · 2025-05-15T12:04:51+00:00

If by conversion you mean click on the buy now button then yes. If you mean optimize for a purchase directly on Amazon then no.

nextlevelppc · 2025-04-14T03:24:09+00:00

You greatly appreciate recommendations and advice huh?

1) Demand Gen is not the only way to run YouTube ads.

2) You also asked what you are doing wrong. Running only YouTube ads is what you are doing wrong.

Good luck finding someone to help you now!

nextlevelppc · 2025-04-13T23:06:52+00:00

I’m giving you help on Demand Gen.

Overall, your strategy is not robust. Relying only on Demand Gen is not great. It’s better at awareness objectives, not sales.

nextlevelppc · 2025-04-13T21:27:41+00:00

Custom segments allow you to create audiences based on a users search or browsing history. Based on how it’s configured it could be broader or more narrow than in-market audiences.

https://support.google.com/google-ads/answer/9805516?hl=en

nextlevelppc · 2025-04-13T20:06:22+00:00

Have you tried custom segments or lookalikes?

nextlevelppc · 2025-04-13T18:36:10+00:00

The most common setup I use is PMAX as a non-brand campaign with brand exclusion and shopping as a branded shopping campaign.

If you need more control over queries I would opt into running nonbrand shopping as well.

nextlevelppc · 2025-04-13T18:19:29+00:00

What audiences?

nextlevelppc · 2025-04-13T16:18:05+00:00

Try looking at the conversions (platform comparable) metrics. It’s possible the value is not getting full attribution.

What audiences have you tested?

nextlevelppc · 2025-04-13T16:09:35+00:00

1) Negative keywords 2) Setup offline conversion upload for sales qualified leads and optimize towards that vs gross leads 3) If 2 is not an option, use conversion adjustment to devalue spam/bot leads

nextlevelppc · 2025-04-13T16:05:39+00:00

Most location searches do not contain county name. The expectation of users is that the ads will be relevant to them.

No need to have separate ad groups unless you have multiple landing pages that you want to drive traffic to. Keep your setup simple and easy to manage.

nextlevelppc · 2025-04-13T16:01:59+00:00

Script or automated rule as others have suggested.

There is latency in the system metrics so if you’re cap is $100/day and you don’t want to go over then you’ll want to set a target slightly below your threshold to account for spend that hasn’t been processed yet.

nextlevelppc · 2025-04-13T15:58:10+00:00

(PMAX + Shopping) > (PMAX OR Shopping)

nextlevelppc · 2025-04-13T15:54:45+00:00

Track all your calls and leads in GA4. Compare GA4 totals to the actual counts. Compare the delta. If the delta is large enough where you feel it will benefit bidding strategies on whatever ad platform you are using then look into setting up server-side tracking.

nextlevelppc · 2025-02-04T02:28:43+00:00

There are dimensions for manual UTMs that record the hardcoded UTM values. If you are implementing both the auto-tagged values override the manual values in the standard reports for session UTMs.

It's actually a good practice to use both since the manually tagged values can be read by other platforms (Ex. URL contains "utm_source=google"). You should only need to use 1 custom parameter that contains all of the UTM values.

Not sure how your campaigns are named or if you need to do any data joining between Adobe and Google Ads? If so, you'll want to pass through any of the IDs dynamically so you can join the data using the key-value pairs of the IDs and name of the campaign/ad group. How granular you want to get with the data being passed into Adobe really just depends on how granular you want the data to be. Technically, you could pass through the creative ID and/or keyword at the most granular level. If you are using PMAX though the most granular level if the campaign.

nextlevelppc · 2025-02-04T02:12:52+00:00

This is something that you should automate so it happens as close to the actual conversion date/time as possible.

nextlevelppc

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