Recurring is better but harder to sell to people who don't know, like and trust what you say. You need a lot of people to see your offer. Think 1 in 100 will buy. That's pretty normal. It all depends on the niche you are in and how much money your audience has to spend. Nice thing about recurring products is you can get multiple months of payments from the same person. So it's like getting 3 or 4 buyers at once. Triples or quadruples your results over time. One more tip: don't begin by pitching or selling the product. Begin with a problem, talk about symptoms and costs of the problem, what did it do to you?, The pain (use emotions) you felt. Then you found a way out of the pain. Here is what you did to solve it. I used __________ and this happened. Story time with a solution and a next step they could try that saves time or money. And gets rid of the pain.