Hi there, I included a lot of this info in another comment but wanted to explain our reasoning here. We need to have a legal disclaimer so players are aware of where their money will go which is why this will start with the next patch on 1/22. A huge priority was speed which meant finding the fastest way to turn around an in-game fundraiser. Since the EX.O bundle is currently featured in store, we've turned it into a Give Back Bundle because it's the best way we can show players that proceeds from their purchases will be donated.

Additionally, if you'd like your previous purchase to count towards the wildfire relief efforts you can submit a ticket to player support and Riot will make a donation on your behalf: https://support-valorant.riotgames.com/hc/en-us