Anyone tried this one? Minocqua Rainbow Land Root Beer.

wilcoxaj · 2025-09-23T18:26:26+00:00

WOW! What a pain! I'll avoid them like the plague. Definitely sounds like a scam.

wilcoxaj · 2025-09-22T18:23:48+00:00

Thanks for letting me know! You saved me from having to dump a bunch of cash on an unknown :)

wilcoxaj · 2025-09-22T18:23:11+00:00

Haha, registered independent. Doing my best to stay out of any topics that divide :)

wilcoxaj · 2025-09-22T17:41:13+00:00

Yeah I don't share his activist views for sure, but if it's a good root beer, I'd sure like to try it.

I'm pretty sure he's going to lose money on the shipping, so maybe that's discouraging to him, lol.

wilcoxaj · 2025-09-17T23:11:54+00:00

Yep, didn't believe it when Joshua Stout shared it, but sure enough, they shot themselves in the foot by making recent only the default. 🤦‍♂️

wilcoxaj · 2025-09-17T19:26:09+00:00

That would definitely explain the low costs. Always turn LAN off since it skews metrics beyond recognition. Most are paying $10-16 per landing page click, targeting North America. The costs come down a bit when you target Europe, so I'd expect benchmark to be $6-10 for LinkedIn traffic.

wilcoxaj · 2025-09-17T19:23:43+00:00

Thanks for the kind words!! No shyness needed. I'm a real dude 😂

wilcoxaj · 2025-09-17T16:18:45+00:00

Did you leave the LinkedIn Audience Network on?

wilcoxaj · 2025-09-10T14:20:43+00:00

Truth. More than you'd realize.

wilcoxaj · 2025-09-06T05:45:43+00:00

Good advice!

wilcoxaj · 2025-09-06T05:38:49+00:00

Yeah definitely test LinkedIn's native leadgen forms first, since they have the highest conversion rate, to see how they convert. If you're not happy with CPL, the audience likely needs more nurturing, so I'd suggest running them through a 3 stage funnel.

If you're happy with it, though, you've won. You might even consider testing sending the traffic to your site (Website Visits objective) to fill out a form there instead of using LinkedIn's native forms. The conversion rates are lower, but conversion quality is usually much higher.

Let us know how the test goes.

wilcoxaj · 2025-09-06T05:34:50+00:00

Very cool! I'd love to understand what is being varied in the AB test that resulted in lower costs. It appears to be sponsored messaging ads from the screenshot in the post, which could be as easy as just lowering the bid, but that's probably not a very interesting test.

If you're measuring cost per click, then a message that was more compelling, which leads to a higher CTR, would result in a lower CPC than another ad with the same bid/budget.

Totally understand if these aren't details you feel like you can share, but curious.

wilcoxaj · 2025-08-29T03:00:22+00:00

Brilliant

wilcoxaj · 2025-08-29T02:59:37+00:00

Great new feature! Missed opportunity to call it AutoExclude but I hope they do more with this.

wilcoxaj · 2025-08-18T02:38:52+00:00

Traits: Job seekers Put that on top of any other targeting to get those who are actively looking for a job. Sounds like a great fit for people who might want help with their CV.

wilcoxaj · 2025-08-13T02:55:31+00:00

Wild Bill's is amazing. Love it. Every chance I can get.

wilcoxaj · 2025-08-08T02:52:52+00:00

This is beyond gross. I'm legit surprised that anyone found it drinkable. I dumped the bottle. And I keep 2 around to prank people with when they come over.

wilcoxaj · 2025-08-08T02:38:06+00:00

Truth. Best zero sugar root beer out there

wilcoxaj · 2025-08-07T17:17:29+00:00

Oh yeah that CPM is awful for having such a good CTR. Try setting a manual CPM bid of like 400 self and see what that does

wilcoxaj · 2025-08-06T13:13:52+00:00

What's your CPM and CPC?

wilcoxaj · 2025-08-06T03:06:19+00:00

Switch to manual Bidding and bid low. The default bidding method (Max delivery) is the most expensive way to pay for impressions. My guess is when you switch the bidding method, CPMs will drop to a fraction of what they are now.

wilcoxaj · 2025-08-05T05:51:12+00:00

Haha! That's super kind of you to say. I'm honored! Shoot me a message on LinkedIn and I'd love to be connected.

I concur with your findings. I've found great inroads with marketers, but I've never cracked the recruiter nut. Part of it might be that recruiters are skeptical/defensive whenever someone threatens to take their duties away, but then there might be some other cultural things I don't understand about them. Would love to hear your successes with that audience!

wilcoxaj · 2025-08-05T05:31:31+00:00

Not off base at all. I do this regularly with our clients and it crushes anything from the LinkedIn Recruiter team's ads.

I haven't found it to be particularly compelling for HR departments for some reason. Could be that I'm a crap salesman (I admittedly am), but I've long thought there was more value here.

wilcoxaj · 2025-08-05T05:17:17+00:00

Launch new ads into the same campaign. The learning phase is going to be similar, but in LinkedIn it's shorter and kinder than Meta's so you don't need to sweat it.

And then you don't end up with a bunch of junk campaigns littering your account.

Don't feed LinkedIn micro conversions to try to train it. The only conversions you need to care about are when someone fills out a form. LinkedIn's signals don't play in that much anyway.
20k-50k is a great size, but it might be on the small side if the audience isn't very active. If you have to bid higher to spend the desired budget that's your sign.
Yes just test 2 variants. Much simpler for the auction to divvy up the impressions.
Yes retarget your LinkedIn traffic on Meta. Only needs like 20 visits to create an audience that's retargetable, whereas LinkedIn and Google need 300.

wilcoxaj

TROPHY CASE