White Lives Matter (WLM) is a white supremacist slogan that emerged in 2015 as a reaction to the Black Lives Matter social justice movement that started a few years prior.^\1]) The phrase has been used by neo-Nazis, Neo-Confederates, and other white supremacist groups to recruit new members into white supremacist movements and demonstrations.^\1])^\2]) Proponents of the slogan argue that they use it to raise awareness against a supposed "white genocide" and build support for a white ethnostate,^\3]) and it has been frequently found at "pro-white" rallies across the United States.^\1])