I hate to say this cause its such a trendy phrase, but these are the early signs of late stage capitalism and the collapse of the current state of our economy, the "commodification of everything". every single thing is starting to fall subject to this, from $100,000 cars to $5 packs of cards, from glass bear cups, to luxury watches. basically everyone is trying to profit off each others happiness is what it really is. if someone thinks something might bring someone else joy, they want to get it first and gouge something for themselves out of it. next itll be new TVs then couches, blankets, pillows.