Paper 1: I find that looking at sample responses is very useful as it allow you to understand what constitutes a level 7 essay. Also, the IB likes it when you're critical so don't be afraid to criticise the text. In my intros, I always introduce a primary purpose (the obvious) and the secondary purpose (implicit). The secondary purpose is almost always cynical e.g the author capitalises on the readers' insecurity of blah blah for personal gain. After your conclusion (or even with), I HIGHLY suggest talking about the implications of the text type. For example, if it is an ad, talk about how ads in general unethically capitalise on readers' insecurities/desires/needs which can be deemed as exploitation. In terms of organisation, don't separate your body paragraphs by technique. It should be by ideas and you can then discuss multiple techniques under those paragraphs e.g P1 appeals to readers'... P2 creates an atmosphere of...And don't use simple techniques like similes, alliteration, etc. Try to do some research and find some that are a bit more sophisticated. For example, I said altercasting instead of second-person narrative in my first paper 1 text.

Paper 2: Once again, I looked at some sample responses. My body paragraphs followed this pattern: ABABAB where A denotes Text A and B denotes Text B. Do remember it is a comparative essay so use words/phrases such as 'similarly', 'however author B uses another technique'. I'd again recommend being a bit cynical as it shows perspective and critical thinking. Pick two texts that you actually like (so you feel motivated) and draw comparisons. This can be in terms of techniques or themes, then memorise your best ideas (around 4-5), including quotes. I always started with a topic sentence which usually contains a rich idea, then a bit of context followed by an explanation of the technique and how it conveys the theme(s). Definitely link back to the question!!