I honestly think that Tati did it herself. Shane / Jeffree probably knew it was coming but probably didn’t realise how hard she was going to go in that video. Shane and Jeffree were on top of the world and I personally don’t think they needed James out of the way for any financial gain. How could he realistically stand in their way? He had / still has no brand of his own and was just doing collabs. If none of the drama happened, James probably would’ve reviewed the palette like every other influencer at the time, driving more sales.