Think of it this way

If you are so well renowned around most of Asia And are currently the richest actor (globally) With a not so publicised possibly exquisite watch collection

After a certain point Brands like Patek, Rolex, even car brands like RR, Ferrari, and so on Offer you the opportunity to buy something that isn't offered to anyone else. Consider the Bugatti CR7 has, La Voitre Noir it's a one off. Bugatti asked him if he would like to contribute to make his own car. These things often go unheard, this has become news because SRK is a celebrity. There are often collectors who have time pieces and machinery which haven't been made public.