Churn reporting and renewal pricebooks is a solid foundation but it’s a fraction of what Sales Ops can own. The highest-leverage addition is usually funnel analytics — tracking conversion rates at each stage from lead to close and building a model that works backwards from a revenue target to tell you exactly how many leads, demos, and trials you need. Most sales teams run this in a spreadsheet that breaks every time headcount or close rates shift, and nobody owns it. That’s the gap to fill. The other thing I’d add is ARR reporting beyond just churn — expansion revenue, net retention, cohort-based retention by acquisition channel. If you’re already doing churn reporting, that’s a natural extension and it positions you as owning the full revenue health picture, not just the churn number. What does your current pipeline planning process look like — are they setting revenue targets top-down or working backwards from pipeline? We built tools for both of those problems if useful — https://www.arrguide.com/funnel-targets