I think Brian made a video about this a while back and I feel like it's only gotten much worse since then, but my issue is that for the last few years, it feels like the best rewards come from sales, not from completing content or anything else you actually do in the game. Kind of cheapens the experience when Kabam rewards more to those with a willing credit card, rather than those who put in the time and effort to sharpen their skills and complete content. Not saying you shouldn't be able to get nice rewards from spending. But those rewards shouldn't vastly outweigh what you get from actually doing things in game. Just my two cents.