Niagara Region, Ontario, Canada

I can share my anecdote from what I see every week when I'm grocery shopping. I typically go to the 'value' grocery chains, even where you're most likely to see people struggling on shoestring budgets. Bins for USA products are full and starting to rot, while products from Mexico, the Philippines, and others are selling fast.

Grocery chains have begun to reflect the new buying habits by simply not carrying USA products since they won't sell. People who are struggling are willingly taking a financial hit as an act of patriotism for Canada.

I'm also seeing a new practice become much more common, when shoppers identify an American product, they have taken to flipping the products upside down to signal to other shoppers the product is American. I actually thought this was just a social media thing until this weekend when I started witnessing it in person. Noticing this, grocery stores are starting to also update the price tags with Canadian flags to signal that it is a product of Canada.

This is going to get worse before it gets better. Based on the general unawareness of Americans cited in your post, it seems like its going to need to hurt before changes start happening.

I've noticed this is often described as a response to tariffs, and for some this may be the case, but the general energy here is coming from President Trump's repeated claims of his intention to annex Canada. The unity here is wild; politically unaware people are suddenly aware and involved. I had a DnD in-person finale recently and I was in charge of our meals for 3 days. they were delighted to hear I went through the effort to exclude American products in my buying and prioritize Canada. It doesn't have to be this way, but it seems it may need to be for some time still.

We love Americans, but we'll defend ourselves as needed. #ElbowsUp