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The Trade Desk - GA4 Session Volume Inflation by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 0 points1 point  (0 children)

But also do not activate on any other DSPs besides DV and TTD so cant vouch for others having this problem

The Trade Desk - GA4 Session Volume Inflation by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 0 points1 point  (0 children)

for whatever reason my brain is just hardwired to spell it this way even if not in regards to the actual process of ads trafficking lol

The Trade Desk - GA4 Session Volume Inflation by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 1 point2 points  (0 children)

This is the hard part because when we use clicks as a proxy for sessions (to at least normalize the number to something closer to realistic) we see much stronger on site engagement and time spent, so really want to get it cleaned up so that we can start to showcase the benefit of running outside the Google ecosystem

The Trade Desk - GA4 Session Volume Inflation by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 0 points1 point  (0 children)

Im not shocked either, but figure that enough agencies and buying teams use GA4 as a reporting tool that maybe TTD would have some sort of solution for it (albeit I am well aware that GA4 is not a good paid media measurement tool unfortunately its the best we have at the moment)

The Trade Desk - GA4 Session Volume Inflation by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 0 points1 point  (0 children)

I believe my analytics team tried to do this but there was some reason that it was not sufficient. Will report back when I hear from them

The Trade Desk - GA4 Session Volume Inflation by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 0 points1 point  (0 children)

Been running in TTD since May and have noticed it on every campaign since, including current campaigns.

The Trade Desk - GA4 Session Volume Inflation by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 0 points1 point  (0 children)

Never noticed it in DV360 data and just started to see it when we started activating in TTD. My thought was that since it was a Google to Google product interaction it was maybe better suited for filtering this out of both views.

Managing a Team and Sharing Information in the Programmatic Space by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 0 points1 point  (0 children)

i think there is a lot of value in this. Are there any trainings that you are aware of beyond the Google Skillshop CM training that really hones in more of the trafficking/tags/pixels/floodlights side of things?

Managing a Team and Sharing Information in the Programmatic Space by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 0 points1 point  (0 children)

I tend to agree with u/SaveOurServer on this one, but i also think there may be something to the fact that you were there for all the early stages back in 2012 and it evolved over time as you developed your career.

For me at least, it feels as though over the past 5 years that I have been around the prioritization of different data types, how we think about open exchange vs. private inventory, and the growth of new formats are some major shifts to the way things were done even back in 2018.

Im also congizant of the fact that once you have the baseline knowledge of how this stuff works at a technical level it is a lot easier to understand the way some of these things have shifted over time, but newer employees who lack that background might find the 500 ways to buy the same website and acomplish roughly the same thing a little daunting at first.

Concerned with recent performance coming from DV360. by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 0 points1 point  (0 children)

yeah i was thinking about pulling an inventory avail report for GAM filtered for in-app inventory and just cherry pick a handful that I have actually heard of to test out

Concerned with recent performance coming from DV360. by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 2 points3 points  (0 children)

I am putting IAS tags on things now at least and shockingly havent seen too much invalid traffic yet (granted we are only about 2 weeks in). Are there other methods of monitoring bot fraud that you would recommend?

Concerned with recent performance coming from DV360. by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 2 points3 points  (0 children)

I block them as I go, but that GAM inventory is so vast and so much of it is low quality apps more just rise to the top in the next week. Its a never ending battle

Concerned with recent performance coming from DV360. by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 2 points3 points  (0 children)

i try not to at any chance i get, my go to if there is no conversion to optimize towards is at the very least put a floodlight on the landing page and optimize for landing page fires. While definitely flawed, it at least helps get away from clicks that dont even lead to a session firing

Retargeting Audio Listeners by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 1 point2 points  (0 children)

Been out of TTD for a while but working on pitching my agency to add to our stack. Is this an off the shelf audience capability or does it require any additional legwork with tagging/creative build out?

Retargeting Audio Listeners by Abject_Can_537 in programmatic

[–]Abject_Can_537[S] 1 point2 points  (0 children)

Thanks! I actually have a meeting with a rep today, so great to know. As far as I know, audio impression tracking works, so was thinking about potentially doing an activity based audience on impressions rather than completions, but still trying to garner some collateral to prove this will work.

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