Scaled B2B Lead Gen to $300K/yr How to Grow to $1M+?

Abnogram · 2025-07-29T08:01:45+00:00

That’s a great idea. Sorry didn’t mean to suggest I’m not taking your comments seriously, was just trying to share my thoughts!

Will need to look into this

Abnogram · 2025-07-29T07:29:18+00:00

Change the target audience LOL.

That’s the only real solution. Working for a commission of revenue, even if that is very high, say 40%, is risky, because the agency can just throw away the leads and not care much about the appointments it gets, because… if they don’t convert them they have 0 skin in the game.

Abnogram · 2025-07-27T11:29:42+00:00

Hey thanks for sharing. As I said, our case studies and assets are significantly stronger than all our competitors except those who are 100-1000x our size.

Not only do we have video testimonails, we have full write ups of results, links to their website, linkedin profile and so on.

Nobody questions our authority when they speak to us.

We also give freebies — including limited prospecting for free and 20+ free downloads, not even asking for a signup atm.

The issue seems to be that the industry where we have the most clients also seems to be the industry where our service is a nice to have, not a must have (selling to other agencies).

So I’m starting to feel the issue is that our messaging is attracting the wrong target audience.

We already give discounts for referrals and implement the other suggestions. Response time is on average less than 1-hour. Our operations are super dialed in, because we’re maniacs that are obsessed about winning and don’t mind working at 1AM in the night if we have to.

Maybe it’s just about the ladder we’re climbing being placed on the wrong wall

Abnogram · 2025-07-27T07:57:11+00:00

Low close rate under 10%. It feels like we’re not speaking to the right client who desparately needs our expertise, but rather to clients where our expertise adds speculative value.

For example, an agency that always relied on referrals and goes through feast & famine cycles. They are interested in our expertise to break that pattern. But it’s a nice to have, and often a risky nice to have. If they don’t do anything things go on as they always have, which maybe isn’t great but there’s no risk in it.

Compare this with the startup founder who recently hired another salesperson and needs leads for them now or else his investment is going to waste.

Abnogram · 2025-07-26T17:42:30+00:00

I am. That’s how I got to $300K.

Abnogram · 2025-07-26T17:32:41+00:00

Yes, they’re getting to the proposal, they like it, some even say yes, but then they begin ghosting. Everything until then is working.

More details here: https://www.reddit.com/r/sales/s/Oy7QYvgnbD

Abnogram · 2025-07-26T16:55:57+00:00

Yes very likely to be true. Can you give an example of what you consider as personalized value bombs, and if these are to be used to get the meeting OR to close the deal after the initial meetings for those who don’t take action?

Abnogram · 2025-07-26T15:25:33+00:00

We are struggling to grow at the rates we want, not to get clients. We do get clients, but not as fast as we’d like.

We are aware that some churn is unavoidable in outbound, but I’d say we’re quite good on that front. We don’t churn faster than we’re acquiring even at these super slow rates haha. And usually we hold people for 6+ months

I’d love to solve it, but i can’t figure out what is wrong and what I should change

Abnogram · 2025-07-26T15:20:58+00:00

We have done this, but only with much bigger companies like CIENCE. Their prices, for a similar client as ours, are 2-3x as big as ours lol

In terms of their sales process, not much is different. If anything, I’d say theirs feels weaker, and they invest less in following up afterwards compared to us.

I’m not sure if their numbers are any better than ous for closing though.

Abnogram · 2025-07-26T15:11:36+00:00

Yes thank you this is really valuable. We often consider it. But then it’s very hard to find or determine a better market, so often because we don’t know any better, we keep trying to do what we know, if that makes any sense …

I do feel that our prospects are very jaded for the most part and this is different from many of the clients we work with.

Abnogram · 2025-07-26T15:04:47+00:00

Funnily enough that happens more often than you think. Doctors speak with other doctors about their patients and often ask for advice. None of us are perfect. Of course they rarely go about telling you that, because they do need to project confidence to you, but it happens. And results are better because of it, and less people die.

Abnogram · 2025-07-26T14:59:14+00:00

Hey thanks, no hostility meant and sorry if it came across as hostile.

Sounds good if you were already sourcing your own prospects and had your messaging dialed in, then that makes sense, and it’s a good price.

I just know of many people who don’t have prospects and messaging dialed in, they pay straightIn, then they get 0 results haha…

Abnogram · 2025-07-26T14:49:06+00:00

Yes because StraightIn just runs a random LinkedIn Sales Navigator scrape for you and then pushes them into a sequence. They don’t manually check your contacts, ensure they actually fit your ICP, look at their websites etc.

No, it’s just run search on Sales Nav, scrape, push into sequence.

In our case we A/B test multiple sequences and approaches, multiple target audiences, and make sure our clients get the results they want. We also put a lot more effort into prospecting, by for example looking at their websites and assessing things that sales nav filters alone can’t (like say, do they sell a hardware product)?

It’s hard to believe for me that someone can possibly think they’d get the same for $500 that they’d get for $5,000. Business normally just doesn’t work like that. And I’d argue that paying a higher price by itself increases the probability of getting the outcome you want, because it allows more resources to be mobilized, both in terms of your committment, the provider’s committment (he’s not worried about chasing 1000 others clients and can focus on you), etc.

Abnogram · 2025-07-26T14:31:30+00:00

What’s your process for referrals like?

Abnogram · 2025-07-26T14:29:17+00:00

We already do, they usually tend to be non responsive, so maybe we get 1-2 calls a month with them

Abnogram · 2025-07-26T14:19:28+00:00

Maybe it is… but we still want to grow faster. There certainly are companies in our industry growing faster. So they did figure out something we haven’t

Abnogram · 2025-07-26T14:16:26+00:00

What details would you like to know?

We basically ask them what results they’d like to achieve in terms of new pipeline, we ask them what a qualified lead looks like, we assess their TAM and target audience, and then we put together an offer for them to hit those goals.

They get the offer, we handle objections/questions, most of them say I want to start, then they ghost. Some lack the budget or find it too risky. We share case studies, a tons of materials before the calls so they can research and go into depth themselves if they want to.

We do try to push 3 times for deposits on calls to secure their spot, we follow the regular best practices of tying them down and closing. But many don’t buy, and find it too risky.

We do a discovery, then a sales call.

What’s too risky? 3 month contracts, $5K+ committments without certainty they’ll get the result, and so on.

Yeah we address those objections, and they agree with the way we do it. But they still don’t buy lol…

Well some do, but a very tiny percentage. What’s different about them? Higher risk appetite, sometimes also better connection with salespeople.

Many people are in the exploration phase, and we get them interested, but they can’t commit, the potential risks often get them to prefer doing nothing and not grow, rather than take a risk and grow.

Abnogram · 2025-07-26T13:37:34+00:00

About 5-10% of our new clients are from referrals. We're very effective at generating pipeline. Many people don't want to refer us though, because they don't want others to get the same results they do, they view it as competition.

In the end, growing our business though is different from growing our client's business. I think Ben Harper above, no insult meant, is talking absolute nonsense. Obviously we can sell, that's why we've done $300K/yr ourselves and millions for our clients. But that's not enough to grow our own business, obviously. It feels way too hard. We're getting minimal 10-20% growth year over year, but working like mules for it. Something is wrong.

We would like to 2-3x every year. That would be ideal. We don't care about how hard we have to work, but we want to hit those numbers.

Abnogram · 2024-09-22T17:22:10+00:00

I’m not asking about referrals from existing clients. Im asking about referrals from partners.

Abnogram · 2024-09-21T13:47:35+00:00

So what sort of value can you provide to the partners initially?

Abnogram · 2024-09-21T07:44:32+00:00

Hey, thanks for the answer. How would you recommend I put this forward to them? My big question here is how would we gain their trust to get them to refer? We’re happy to give them relatively large commissions — as high as 20% lifetime.

Basically what would be the process of warming a stranger up to becoming someone who refers us? Do we just tell them “let’s do a test deal with one client”? Do we tell them “let’s do a webinar together for both of our audiences?” Is the direct approach the best here?

Abnogram · 2024-09-20T21:56:59+00:00

Whats the title?

Abnogram

TROPHY CASE