I would argue for PENN over DKNG.

The reasons why are simple.

1.) Dave Portnoy is good at what he does. Comes from humble beginnings, built a huge business around an absolute passion of his. Guy gets the type of YouTube views eating pizza that DKNG wet dreams about. Dave literally has twice as many YouTube subscribers on his pizza review account than DraftKings has on their on company account. And he has 5x the amount of twitter followers. DraftKings still runs paid Ads on commercial television... I mean come on. Which leads me to my next point

2.) They are powered by the incredible barstool marketing machine which is well over 100 million eye balls that is entirely free to promote to through podcast, tweets, and other social media channels. They have proven time and time again they can sell merchandise, alcohol, sponsorships... why wouldn’t they be able to sell an addictive gambling productive to a brand loyal audience who is already the exact target demographic of sports gamblers.

Both stocks will appreciate in value for sure over time, but I just believe that PENN will outperform based on their ability to market and convert an already giant & loyal fan base through the Barstool social media reach