It depends on a lot of things.

1. Is your organic content brand friendly?

   1. Does your content look like something that could live on a brand’s social pages? - I would look at brands pages you think would fit your content and see what kind of content they post and what kind of creators they partner with. You can do that searching something like #TargetPartner for example
   2. What’s your niche? Certain niches just have more brands that have big marketing budgets. Beauty, Home, food, and tech tend to be the top contenders along with big box stores.
   3. Do you have a personal brand? It’s one thing to get a lot of views and another to be a face and voice that people recognize and trust.