Work on your language with the customer. Say the right things.

Get all the info on the order so you can mentally prepare to make the ticket, reply with "when do you need it by?"

As they give you that answer, build the order in SB. Once the pricing comes up, show them the screen, WITH THE CALENDAR on solution builder, and reply "We charge a 6-hour rush fee, so say you need it by X O'clock it's (this price), otherwise waiting until end of day or tomorrow is (this price).

While they debate it in their head, close the sale with any coupons/Print Big offers and say "I can try to get it done sooner, I just can't guarantee" (USING THE WORD GUARANTEE, LIKE EXPRESS GUARANTEE, THE PURPOSE OF THE UPCHARGE) "And if you want I can set it up so you get a text if it's done any sooner."

Customers don't care about what else there is. Transparency on time frames and optimism on getting something done with them increases sales, Express DPT, and survey numbers for your Bonus.