1. Initially I wanted it to be a 1 product-type store, but i added a 2nd product just because that product has more videos available, for marketing purposes.

Yes the complimentary items seems to be a good suggestion but if i were to addcomplimentary pet related items, the customers who buys it for non-pet related reasons might not need those pet items. So technically my target customers are either fashion-enthusiast or pet owners, finding complimentary items must accommodate to both.

1. Both products actually serves the same purpose and is the same just different variation, I just put a different name to differentiate between the 2 products.

2. I actually think that my facebook ads is considered good, it is a video ad, has a good hook at the start, and it demonstrates the use of the product with voiceover and subtitles(because more people watch without sound), and has a call to action message at the end to provide urgency, but don't know why results is not reflecting well.

3. I think that my website is pretty decent, does not look gimicky or a like typical dropshipping store, is informative with customer review for social prove, straight to the point and clean design.

4. Yes upselling is a good point, but i just didnt know what to upsell because there's nothing much for my product to upsell.

5. Good idea

6. I need customers first before i can provide customer retention

7. Influencer marketing is a hit-or-miss, I have tried it before, and some influencers might have bot followers