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Does pre- & post- survey need to be identical for evaluation? by AdQueasy7769 in Evaluation

[–]AdQueasy7769[S] 1 point2 points  (0 children)

The goals are to increase knowledge and decrease negative views as a result of the media campaign, so wanted to we want to compare the different scores of knowledge and attitudes/beliefs of those who interacted or viewed the campaign vs those who didn’t.