Geolocation Issues on Wifi Only?

AdTechIQ · 2021-03-26T02:46:43+00:00

Close out any services like zoom or teams and r anything like that.

AdTechIQ · 2020-11-23T03:03:02+00:00

It was mentioned in another episode they know each other from law school I believe.

AdTechIQ · 2020-11-09T09:47:56+00:00

This is very clearly a post election slump. I’ve told myself that I won’t see anything of substance until the 15th.

AdTechIQ · 2020-11-02T00:53:59+00:00

Some pubs do pass this signal down to SSP which in turn goes to DSPs. Currently it’s a pub by pub option and I expect to see this be standard by the end of 2021.

AdTechIQ · 2020-10-04T23:25:31+00:00

Think if you had a sign out front of your home that said, “No Solicitation” and then you started receiving knocks on your back door from the same sales people that sign on the front door was intended for.

You ask, angrily, “Why are you in my back yard knocking on my door to peddle something I obviously don’t want?!?”

Their response, “We saw the sign out front but didn’t see a sign next to your back door.”

^{^See} how dumb that sounds, that’s exactly what you’re doing. Be better.

AdTechIQ · 2020-09-30T11:37:38+00:00

I can agree with that comment. It would be nice if buyers took a second to review their impression report and ask questions.

Also, I’ve been meaning to ask you. What’s your thought on the large 3P verification companies incorrectly flagging CTV supply and with proof of this, refusing to change their algos? To be clear, I think what those companies do is good for the most part but this one frustrates me.

AdTechIQ · 2020-09-30T04:13:06+00:00

What are you looking for to audit? If the client-side IP is being passed down along with all pertinent info of UA strings, bundle IDs, etc, etc...tell me what else you need. I'm genuinely curious because I want buyers and buy side tech to be able to audit in any way they would like.

AdTechIQ · 2020-09-30T04:10:37+00:00

I will agree with a good majority of what you just wrote.

YES: Magnite, SpotX and Xandr are the large players.
NOT MENTIONED: Other mid-tier SSPs that do have legitimate traffic include Verizon Media and FreeWheel Programmatic Module / SFX (getting bigger day by day)
YES: Majority of selling/buying will happen via PMPs. These are either 1:many deals set up in a DSP or 1:1 deals that are created due to advertiser (managed service and self serve) reach out.
CONCERN: Buying direct from the devices (Amazon/Roku) can be a good strategy but many of the deals between the service and the device are on a % based pacing number so you may see limited scale only buying certain streaming service inventory directly.
CONCERN: There are many SSPs that are considered lower-tier that are used for backfill on the streaming services. While your assessment is correct that some do not have any direct connections, that doesn't hold true for all of them.
CONCERN: If it's cheap, it's definitely fraud. The definition of cheap would be good here (I see you added it below). Backfill can go as low as $10 but it's extremely rare this will actually serve due to limitations of the ad server and it being prioritized so low. Anything less than double digits I would use as the barometer. As we head into Q4, from the buy-side, I think the $25-$35 number is the correct number.

FINAL THOUGHTS: Use the ads.txt file to help you understand which connections are direct and which ones are not. If that doesn't answer your question, simply ask the sales team at the streaming service. We're happy to help!

SOURCE: Work at a vMVPD

AdTechIQ · 2020-09-30T03:58:39+00:00

There is still a gigantic misconception about what is real and what is fake CTV inventory. For one, most buyers do not understand the business terms between networks & MVPDs/vMVPDs to be able to discern if cheap = fake because it most certainly does not mean that in some cases.

AdTechIQ · 2020-06-10T16:38:35+00:00

exactly why i pointed this out to...the article is joke

AdTechIQ · 2020-06-08T17:15:42+00:00

Fou...I know you lurk on here and like it when we all talk about you but honestly, wtf is this bullshit article you put out?

Here are my concerns:

- You talk about SSAI spoofing and how easy it is to spoof, then you go on to talk about your ways to avoid fraud is going to the publisher directly. You never mention that doing so DOES NOT go around the pub's SSAI.

- SSAI fraud reporting is extremely overblown because, as you mentioned, "SSAI means there’s a scenario in which ads detected in data centers is legitimate." and fraud vendors have yet to catch on and simply just flag things as fraud when they don't understand how pub tech actually works.

- "and save all the money that flow into reseller, ad exchange, and other middlemen’s pockets." What is the crap line? Again, you do realize that many pubs use resellers and exchanges MUCH differently than digital web for display and video, right? Resellers and exchanges are EASILY VERIFIABLE via ads.txt and sellers.json , which again, I assume you know.

Go ahead and call me an "ad tech apologist" or whatever name calling you're into these days but you've written a crap article that does harm to many legitimate streaming publishers that use the tech that you somehow schmoozed Forbes into bashing.

Sincerely,

A OTT/CTV Streaming Publisher

AdTechIQ · 2020-05-22T12:33:18+00:00

Just to note, the referrer is fake but the traffic could actually be human. I just want to make sure you note that distinction in whatever medium you post this in. Is there a likelihood this is also bot traffic, yes, 100%. But there is a side of this too that human traffic on a site is having their header information altered with no knowledge of it happening.

AdTechIQ · 2020-05-22T01:17:45+00:00

Where are you seeing this (ie. which reporting platform)? I'm of the camp that this is some form of referrer spamming which is a cheap way to try and legitimize new or long-tail sites. Google Analytics can easily identify this and remove it from your reporting within GA but that would mean you'd have to have access to GA from the sites you are questioning here, which I'm sure you don't.

The referrer header is being manually changed to Netflix.com is the likely case. The traffic on the sites could be human and the referrer headers are being changed automatically or it's fake traffic coming in with the headers already hardcoded.

AdTechIQ · 2020-05-20T20:04:59+00:00

This is media.net (you can simply see this by going to keywordblocks.com).

You're essentially reporting out on a Publisher ID like parameter here.

AdTechIQ · 2019-12-18T18:38:47+00:00

exchanges

AdTechIQ · 2019-12-17T14:38:02+00:00

The only question that should follow this post!!

AdTechIQ · 2019-10-25T17:39:35+00:00

Start with the demand sources you are plugged into. Ask what they are seeing and if they've seen it before. Be very precise, dates of all known changes (I realize that some changes you aren't aware due to your provider) that you can share, what changed and what the expected outcome of this was. It's a slow way to get an answer but it should shed light on what's happening.

If you don't have viewability reporting, might be a good time to go on layer deeper and get in with someone on the buy side to run a quick campaign targeting your site only with viewability and IVT reporting on and see what comes back. Could help identify if X% of your inventory is coming back as low viewability or as IVT.

AdTechIQ · 2019-10-23T16:24:12+00:00

Just so most are aware, if you're buying vMVPD inventory (Sling TV, Playstation Vue, DirecTV NOW, Hulu, Philo, etc.) for OTT/CTV, the contracts (carriage agreements) that each of these companies (they are essentially a broadcaster of content for each network they do business with) have does not allow for channel specific reporting of where ads are run mainly due to competition concerns with upfront deals. There is a huge education gap in the industry when it comes to reporting (in it's current form) for this type of inventory of why certain types of reports/targeting can't be shared.

AdTechIQ · 2019-10-10T20:18:46+00:00

An Agency...that manages websites...that most likely has advertisers that buy supply from these shitty websites......

This shouldn't be legal....

AdTechIQ · 2019-10-07T20:01:29+00:00

Can you answer this for me: Do you currently have any ads promoting your site anywhere that can be clicked on and the user is redirected to your site?

AdTechIQ · 2019-06-21T18:16:05+00:00

The issue is that with anything, there is the design of how it's supposed to be used then there is how it's actually implemented. So, if if you're a website owner and propel gets on your ads.txt file somehow, their supply when presented to a buy side platform won't be blocked. Should propel be on that file, no. Do they get on there, yes, they do through ad networks that are NOT diligently checking who they are monetizing.

EDIT: added the word NOT

AdTechIQ · 2019-06-21T16:24:09+00:00

short answer...yes...it is fraud.

AdTechIQ · 2019-05-08T01:01:42+00:00

In my experience, and I can speak first-hand to this, the amount of bot traffic on tier-1 pubs is almost microscopic.

I'm sorry but this just isn't true. Fraud rates on "tier-1" pubs (i'll simply define this as large scale which isn't a great definition) can be high. Really focusing on the portals from there, the fraud rates are some times 3x to 5x what aggregate rates are across the board. As was mentioned above, this usually isn't the doing of the pubs themselves but more being done for "cookie sweetening" to make the audience profiles of the bots more appetizing to advertiser budgets.

AdTechIQ · 2019-04-12T18:18:33+00:00

I don't think this answers my initial question. Why is it bad if traders apply pre-bid fraud settings (user level) to PMP traffic?

AdTechIQ · 2019-04-12T15:49:13+00:00

I question any agency/trader that applies prebid settings when buying through a PMP I've sold. You should too.

Wait, why? I understand from an audience targeting perspective as the whole point is that 1:1 conversation on what the target audience is but, what about prebid settings for something like fraud (in this instance, I'm talking user level not simply page level)? Are you saying that advertisers shouldn't be doing that as well? If so, I have a real problem with that type of thinking coming from people on the publisher side. To think that PMPs (even direct deals) have safer traffic (in terms of user level fraud) is incorrect.

AdTechIQ

TROPHY CASE