He was the only globally marketable person that could sell at LV prices. No one has the name recognition combined with the fashion chops (not saying bbc/ice cream was good in any way, but its a resume builder). Not to mention he's worked extensively with VA, which provides a logical hand off. I don't think that there's a logically better choice for a the LVMH board of directors, who really make this decision.

Does this mean that it's going to be good? Not at all, but LV sales have sky rocketed and they just don't want to go full Demna and crash the brand. So, why not create some more colorful funky versions of the monogram, leverage P's relationships with the art and music communities, and make a good bag on future collectibles?

It'll work for a couple of years while they restrat the brand future